{"id":524224,"date":"2026-02-25T14:30:00","date_gmt":"2026-02-25T19:30:00","guid":{"rendered":"https:\/\/www.paymentsjournal.com\/?p=524224"},"modified":"2026-02-25T13:41:41","modified_gmt":"2026-02-25T18:41:41","slug":"meta-seeks-third-party-firm-for-stablecoin-and-wallet-ambitions","status":"publish","type":"post","link":"https:\/\/www.paymentsjournal.com\/meta-seeks-third-party-firm-for-stablecoin-and-wallet-ambitions\/","title":{"rendered":"Meta Seeks Third-Party Firm for Stablecoin and Wallet Ambitions"},"content":{"rendered":"\n<p>TikTok Shop has been at the forefront of the social commerce surge, where influencers\u2019 live streams and product videos link directly to checkout. As a result, social platforms have become one of the fast-growing segments in e-commerce.<\/p>\n\n\n\n<p>A key driver of this growth is frictionless payments. Platforms that let users buy directly see higher engagement and conversions, and a stablecoin could make transactions faster, cheaper, and more seamless\u2014connecting social media with financial services in real time.<\/p>\n\n\n\n<p>Recognizing this potential, Meta, which reaches roughly 3 billion users across Instagram, Facebook, and WhatsApp, is reviving its plans to introduce a stablecoin within its ecosystem. Such a launch could deepen the company\u2019s role in social commerce while also positioning it as a major player in financial services.<\/p>\n\n\n\n<p>\u201cWhatsApp is essentially the communication layer for a large portion of cross-border payments, commerce, and even remittances\u2014so stablecoins could become the settlement layer and significantly reduce fees for users,\u201d said <a href=\"https:\/\/javelinstrategy.com\/our-team\/joel-hugentobler-0\">Joel Hugentobler,<\/a> Cryptocurrency Analyst at Javelin Strategy &amp; Research. \u201cMy guess would be that the UX mostly hides the crypto rails, so it&#8217;s all handled on the backend. The simpler the experience for the user, the better.\u201d<\/p>\n\n\n\n<p>\u201cThis will reduce payout delays, bank transfer and other intermediary frictions, and even FX complexities,\u201d he said. \u201cMeta will have the decision to pass savings to merchants, keep savings to add to margins and increase revenue, and\/or potentially subsidize early on to drive adoption.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shifting-the-strategy\">Shifting the Strategy<\/h2>\n\n\n\n<p>All these benefits are reasons why Meta has long pursued a stablecoin. The tech giant first introduced its Libra stablecoin, later rebranded as Diem, in 2019. However, regulatory challenges and high costs forced Meta to <a href=\"https:\/\/www.paymentsjournal.com\/why-meta-is-getting-back-into-the-stablecoin-business\/\">shelve the project<\/a>.<\/p>\n\n\n\n<p>Following last year\u2019s <a href=\"https:\/\/www.paymentsjournal.com\/stablecoin-usage-surges-after-genius-act-passage\/\">passage of the GENIUS Act<\/a>, Meta revisited the idea, but with a new approach. Instead of issuing a proprietary stablecoin itself, the company released a request for proposals (RFP) to third-party firms, seeking a partner to handle stablecoin issuance and wallet operations.<\/p>\n\n\n\n<p>\u201cMeta is going to be one of many notable players entering the space,\u201d Hugentobler said. \u201cThere&#8217;s no evidence that they are going to issue their own stablecoin this time, but it wouldn&#8217;t surprise me if they did at some point down the road. For now, I think their focus is distribution, wallet integration, and user experience\u2014and they will let the regulated issuers focus on what they do best.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-becoming-the-default\">Becoming the Default<\/h2>\n\n\n\n<p>One leading contender is Bridge, the stablecoin infrastructure firm recently acquired by Stripe. Bridge has quickly established itself as a major crypto player and <a href=\"https:\/\/www.paymentsjournal.com\/stripes-crypto-segment-bridge-gets-greenlit-as-national-trust-bank\/\">even recently gained approval<\/a> as a national trust bank.<\/p>\n\n\n\n<p>Regardless of which partner wins the bid, Meta is targeting a launch later this year\u2014a signal that digital payments are central to its social commerce strategy. its stablecoin by the latter part of the year. If successful, the move could <a href=\"https:\/\/www.paymentsjournal.com\/youtuber-mrbeast-acquires-fintech-targeting-younger-consumers\/\">strengthen the link<\/a> between social media and fintech, bringing Meta closer to the super app model, and expand the mainstream adoption of digital assets.<\/p>\n\n\n\n<p>\u201cThis is a big deal,\u201d Hugentobler said. \u201cWith Meta making stablecoins a native payment inside these applications, the networks are big enough to push stablecoins and crypto rails for payments into the mainstream, and to become the default.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok Shop has been at the forefront of the social commerce surge, where influencers\u2019 live streams and product videos link directly to checkout. As a result, social platforms have become one of the fast-growing segments in e-commerce. A key driver of this growth is frictionless payments. Platforms that let users buy directly see higher engagement [&hellip;]<\/p>\n","protected":false},"author":8464,"featured_media":524225,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":{"id":"64516"},"jnews_social_meta":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[137,64516,65305],"tags":[196,62622,63236,62539,62679],"class_list":["post-524224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysts-coverage","category-digital-assets-crypto","category-stablecoins","tag-cross-border-payments","tag-digital-assets","tag-meta","tag-social-commerce","tag-stablecoin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meta Seeks Third-Party Firm for Stablecoin and Wallet Ambitions - PaymentsJournal<\/title>\n<meta name=\"description\" content=\"Meta, which reaches roughly 3 billion users across Instagram, Facebook, and WhatsApp, is 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