{"id":526371,"date":"2026-03-27T09:00:00","date_gmt":"2026-03-27T13:00:00","guid":{"rendered":"https:\/\/www.paymentsjournal.com\/?p=526371"},"modified":"2026-03-27T09:44:12","modified_gmt":"2026-03-27T13:44:12","slug":"turning-a-prepaid-card-into-a-long-term-relationship","status":"publish","type":"post","link":"https:\/\/www.paymentsjournal.com\/turning-a-prepaid-card-into-a-long-term-relationship\/","title":{"rendered":"Turning a Prepaid Card into a Long-Term Relationship"},"content":{"rendered":"\n

Consumers aren\u2019t just receiving prepaid cards anymore\u2014they\u2019re reloading them. What was once a one-time gift is increasingly being used like a personal spending account, signaling a shift in how prepaid fits into everyday financial life.<\/p>\n\n\n\n

In a new report, Self-Use Motivations Extend the Prepaid Payments Life Cycle<\/a><\/em>, Jordan Hirschfield<\/a>, Director of Prepaid at Javelin Strategy & Research, looks at the benefits of self-use and how providers can encourage it. Loading, redeeming, and reloading a prepaid card creates ongoing relationships\u2014ones that can be strengthened through rewards, data security assurances, and budgeting tools.<\/p>\n\n\n\n

Shifting Toward Self-Use<\/h2>\n\n\n\n

Several key factors are driving the shift toward self-use. First are the benefits and rewards these cards offer. Starbucks provides a strong example: its loyalty incentives encourage continuous loading and redemption, effectively turning prepaid into a preferred payment method rather than an occasional one. By prompting users to reload through its the app, the prepaid card no longer feels like a gift card\u2014it becomes simply a part of the user\u2019s account.
<\/p>\n\n\n\n

Privacy and safety are also important factors. Prepaid cards function much like cash, but with a safety net, allowing users to control spending before a purchase is made.<\/p>\n\n\n\n


\u201cIn terms gaming and gambling, which don’t accept credit, it’s a safety net limiting your exposure,\u201d said Hirschfield. \u201cWith cash, your only limit is the amount of cash you have potentially available to you. With a prepaid card, you have to load it. They’re great budgeting tools for these kind of splurge purchases.\u201d<\/p>\n\n\n\n

Getting to the First Reload<\/h2>\n\n\n\n

For issuers, one of the most critical moments is prompting the first reload, which initiates the ongoing usage cycle. The challenge is to create an experience compelling enough that consumers not only redeem their initial balance but choose to reload for future use.<\/p>\n\n\n\n

\u201cYou got to make that positive first impression, but it doesn’t take a lot,\u201d said Hirschfield. \u201cIt could be an extra $5 bonus. Maybe it’s the new sandwich you just introduced. When you give them an incentive to come back at essentially no risk, it pays off in the end. You’re not going to have 100% conversion, but you’re going to have a high enough conversion versus the cost of that incentive that it really does kick off the cycle.\u201d<\/p>\n\n\n\n

Registering a gift card also transforms it from an anonymous instrument into one tied to an individual account. This shift away from anonymity is a big step for both the consumer and the issuer.<\/p>\n\n\n\n

There are several other ancillary benefits to increased prepaid usage. For example, merchants may pay a single transaction fee on a $25 card instead of multiple fees on several smaller purchases, plus interchange. While the savings per transaction are modest, they can add up to a meaningful impact at scale.<\/p>\n\n\n\n

\u201cThere’s a lot of benefit there for both sides when the loyalty gets rewarded,\u201d said Hirschfield. \u201cThe user gets their extra points and stars and all that. But the retailers get benefit of fewer transactions, as well as ways to drive people back to make purchases, and increase the lift and frequency of those purchases.\u201d<\/p>\n\n\n\n

A Tool for Banks<\/h2>\n\n\n\n

Many banks are still missing the opportunity to offer prepaid cards as a complement to a traditional checking or debit accounts. As a budgeting tool, prepaid cards allow customers to segment their spending\u2014for example: \u201cThis is my budget for gaming or eating out,\u201d which they can load onto a separate card.<\/p>\n\n\n\n

The challenge is to position prepaid programs in a way that highlights these self-use opportunities. They can serve as companion products for existing customers or as entry points for those who may later develop deeper relationships with a financial institution.<\/p>\n\n\n\n

\u201cOne of our big winners in Javelin\u2019s General Purpose Reloadable Scorecard<\/a><\/em> was Regions Bank,\u201d Hirschfield said. \u201cTheir prepaid card does a lot of good things, like access what they call My Green Insights, which is an educational tool about your personal spend and budgeting.\u201d<\/p>\n\n\n\n

Building a Relationship<\/h2>\n\n\n\n

Prepaid cards can also foster brand relationships similar to loyalty programs in industries like airlines, where status tiers drive engagement. At the everyday level, loyalty can be built through routine purchases like coffee or lunch. This cycle can be reinforced by rewarding frequent reloads\u2014for example, offering multiple perks throughout a user\u2019s birthday month rather than a single reward.<\/p>\n\n\n\n

Chick-fil-A has successfully integrated loyalty into its prepaid ecosystem. Customers can achieve status level, and the brand can leverage past purchase data to streamline repeat orders. While users are not required to pay with prepaid every time, the option is always available\u2014and the loyalty program delivers tangible, relevant rewards.<\/p>\n\n\n\n

\u201cYou’re getting your ego fed in a sense of getting that status and extra benefits that everyone else doesn’t,\u201d Hirschfield said. \u201cThe retailer is getting more frequency of purchase, more lift, and fewer transactional fees.\u201d<\/p>\n\n\n\n

\u201cIt really is in everyone’s benefit to continue to feed that cycle in those industries where you can count on some sort of frequency,\u201d he said. \u201cIt doesn’t need to necessarily be coffee, where it’s a daily potential frequency. Maybe it’s monthly or weekly, but when you can adapt those users who are going to be constantly coming back at a certain interval you think is appropriate, that cycle will continue to feed itself and benefit everyone.\u201d<\/p>\n\n\n\n

Shouldering the Burden<\/h2>\n\n\n\n

Consumers have demonstrated a clear willingness to engage with prepaid programs for self-user. The onus is now on brands and program managers to clearly communicate\u2014and deliver\u2014the benefits.<\/p>\n\n\n\n

\u201cOur data that shows that it really should be one of your primary messaging items,\u201d said Hirschfield. \u201cIt’s an area that that a lot of programs don’t spend time on, even though it’s the easiest way to build recurring models of use.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Consumers aren\u2019t just receiving prepaid cards anymore\u2014they\u2019re reloading them. What was once a one-time gift is increasingly being used like a personal spending account, signaling a shift in how prepaid fits into everyday financial life. In a new report, Self-Use Motivations Extend the Prepaid Payments Life Cycle, Jordan Hirschfield, Director of Prepaid at Javelin Strategy […]<\/p>\n","protected":false},"author":8441,"featured_media":435395,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":{"id":"246"},"jnews_social_meta":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[1138,246],"tags":[55905,506,62255,65945,381],"class_list":["post-526371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-content","category-prepaid","tag-chic-fil-a","tag-gift-card","tag-prepaid-cards","tag-regions-bank","tag-starbucks"],"yoast_head":"\nTurning a Prepaid Card into a Long-Term Relationship - PaymentsJournal<\/title>\n<meta name=\"description\" content=\"Prepaid cards are increasingly used like a personal spending account, signaling a shift in how prepaid fits into everyday financial life.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paymentsjournal.com\/turning-a-prepaid-card-into-a-long-term-relationship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turning a Prepaid Card into a Long-Term Relationship\" \/>\n<meta property=\"og:description\" content=\"Prepaid cards are increasingly used like a personal spending account, signaling a shift in how prepaid fits into everyday financial life.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paymentsjournal.com\/turning-a-prepaid-card-into-a-long-term-relationship\/\" \/>\n<meta property=\"og:site_name\" content=\"PaymentsJournal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/paymentsjournal\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-27T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T13:44:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.paymentsjournal.com\/wp-content\/uploads\/2023\/12\/11668732_20945314-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Nawrocki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paymentsjournal\" \/>\n<meta name=\"twitter:site\" content=\"@paymentsjournal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Nawrocki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/turning-a-prepaid-card-into-a-long-term-relationship\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/turning-a-prepaid-card-into-a-long-term-relationship\\\/\"},\"author\":{\"name\":\"Tom Nawrocki\",\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/#\\\/schema\\\/person\\\/1c5a9b5ae3fe844a1abcff9194dc5a71\"},\"headline\":\"Turning a Prepaid Card into a Long-Term Relationship\",\"datePublished\":\"2026-03-27T13:00:00+00:00\",\"dateModified\":\"2026-03-27T13:44:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/turning-a-prepaid-card-into-a-long-term-relationship\\\/\"},\"wordCount\":981,\"publisher\":{\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/turning-a-prepaid-card-into-a-long-term-relationship\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.paymentsjournal.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/11668732_20945314-scaled.jpg\",\"keywords\":[\"Chick-fil-A\",\"Gift Card\",\"Prepaid cards\",\"Regions Bank\",\"Starbucks\"],\"articleSection\":[\"Featured Content\",\"Prepaid\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/turning-a-prepaid-card-into-a-long-term-relationship\\\/\",\"url\":\"https:\\\/\\\/www.paymentsjournal.com\\\/turning-a-prepaid-card-into-a-long-term-relationship\\\/\",\"name\":\"Turning a Prepaid Card into a Long-Term Relationship - PaymentsJournal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/turning-a-prepaid-card-into-a-long-term-relationship\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/turning-a-prepaid-card-into-a-long-term-relationship\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.paymentsjournal.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/11668732_20945314-scaled.jpg\",\"datePublished\":\"2026-03-27T13:00:00+00:00\",\"dateModified\":\"2026-03-27T13:44:12+00:00\",\"description\":\"Prepaid cards are increasingly used like a personal spending account, signaling a shift in how prepaid fits into everyday financial life.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/turning-a-prepaid-card-into-a-long-term-relationship\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.paymentsjournal.com\\\/turning-a-prepaid-card-into-a-long-term-relationship\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/turning-a-prepaid-card-into-a-long-term-relationship\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.paymentsjournal.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/11668732_20945314-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.paymentsjournal.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/11668732_20945314-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Digitization and Multi-Brand Cards: Prepaid Trends to Watch in 2024\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/turning-a-prepaid-card-into-a-long-term-relationship\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.paymentsjournal.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Turning a Prepaid Card into a Long-Term Relationship\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/#website\",\"url\":\"https:\\\/\\\/www.paymentsjournal.com\\\/\",\"name\":\"PaymentsJournal\",\"description\":\"Payments Content, Expert Insights and Timely News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.paymentsjournal.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/#organization\",\"name\":\"PaymentsJournal\",\"url\":\"https:\\\/\\\/www.paymentsjournal.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.paymentsjournal.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/cropped-paymentsjournal-icon.jpg\",\"contentUrl\":\"https:\\\/\\\/www.paymentsjournal.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/cropped-paymentsjournal-icon.jpg\",\"width\":512,\"height\":512,\"caption\":\"PaymentsJournal\"},\"image\":{\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/paymentsjournal\\\/\",\"https:\\\/\\\/x.com\\\/paymentsjournal\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/paymentsjournal\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC8yheGWcDLrJkPlxW-_JvRw?view_as\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/#\\\/schema\\\/person\\\/1c5a9b5ae3fe844a1abcff9194dc5a71\",\"name\":\"Tom Nawrocki\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.paymentsjournal.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Thomas-Nawrocki-Headshot-150x150.jpg\",\"url\":\"https:\\\/\\\/www.paymentsjournal.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Thomas-Nawrocki-Headshot-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/www.paymentsjournal.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Thomas-Nawrocki-Headshot-150x150.jpg\",\"caption\":\"Tom Nawrocki\"},\"description\":\"Tom Nawrocki serves as a Staff Writer at PaymentsJournal.com, where he covers the latest trends and developments in the payments industry.\",\"url\":\"https:\\\/\\\/www.paymentsjournal.com\\\/author\\\/tom-nawrocki\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Turning a Prepaid Card into a Long-Term Relationship - PaymentsJournal","description":"Prepaid cards are increasingly used like a personal spending account, signaling a shift in how prepaid fits into everyday financial life.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.paymentsjournal.com\/turning-a-prepaid-card-into-a-long-term-relationship\/","og_locale":"en_US","og_type":"article","og_title":"Turning a Prepaid Card into a Long-Term Relationship","og_description":"Prepaid cards are increasingly used like a personal spending account, signaling a shift in how prepaid fits into everyday financial life.","og_url":"https:\/\/www.paymentsjournal.com\/turning-a-prepaid-card-into-a-long-term-relationship\/","og_site_name":"PaymentsJournal","article_publisher":"https:\/\/www.facebook.com\/paymentsjournal\/","article_published_time":"2026-03-27T13:00:00+00:00","article_modified_time":"2026-03-27T13:44:12+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.paymentsjournal.com\/wp-content\/uploads\/2023\/12\/11668732_20945314-scaled.jpg","type":"image\/jpeg"}],"author":"Tom Nawrocki","twitter_card":"summary_large_image","twitter_creator":"@paymentsjournal","twitter_site":"@paymentsjournal","twitter_misc":{"Written by":"Tom Nawrocki","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.paymentsjournal.com\/turning-a-prepaid-card-into-a-long-term-relationship\/#article","isPartOf":{"@id":"https:\/\/www.paymentsjournal.com\/turning-a-prepaid-card-into-a-long-term-relationship\/"},"author":{"name":"Tom Nawrocki","@id":"https:\/\/www.paymentsjournal.com\/#\/schema\/person\/1c5a9b5ae3fe844a1abcff9194dc5a71"},"headline":"Turning a Prepaid Card into a Long-Term Relationship","datePublished":"2026-03-27T13:00:00+00:00","dateModified":"2026-03-27T13:44:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.paymentsjournal.com\/turning-a-prepaid-card-into-a-long-term-relationship\/"},"wordCount":981,"publisher":{"@id":"https:\/\/www.paymentsjournal.com\/#organization"},"image":{"@id":"https:\/\/www.paymentsjournal.com\/turning-a-prepaid-card-into-a-long-term-relationship\/#primaryimage"},"thumbnailUrl":"https:\/\/www.paymentsjournal.com\/wp-content\/uploads\/2023\/12\/11668732_20945314-scaled.jpg","keywords":["Chick-fil-A","Gift Card","Prepaid cards","Regions Bank","Starbucks"],"articleSection":["Featured Content","Prepaid"],"inLanguage":"en-US","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.paymentsjournal.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.paymentsjournal.com\/turning-a-prepaid-card-into-a-long-term-relationship\/","url":"https:\/\/www.paymentsjournal.com\/turning-a-prepaid-card-into-a-long-term-relationship\/","name":"Turning a Prepaid Card into a Long-Term Relationship - PaymentsJournal","isPartOf":{"@id":"https:\/\/www.paymentsjournal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.paymentsjournal.com\/turning-a-prepaid-card-into-a-long-term-relationship\/#primaryimage"},"image":{"@id":"https:\/\/www.paymentsjournal.com\/turning-a-prepaid-card-into-a-long-term-relationship\/#primaryimage"},"thumbnailUrl":"https:\/\/www.paymentsjournal.com\/wp-content\/uploads\/2023\/12\/11668732_20945314-scaled.jpg","datePublished":"2026-03-27T13:00:00+00:00","dateModified":"2026-03-27T13:44:12+00:00","description":"Prepaid cards are increasingly used like a personal spending account, signaling a shift in how prepaid fits into everyday financial life.","breadcrumb":{"@id":"https:\/\/www.paymentsjournal.com\/turning-a-prepaid-card-into-a-long-term-relationship\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.paymentsjournal.com\/turning-a-prepaid-card-into-a-long-term-relationship\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paymentsjournal.com\/turning-a-prepaid-card-into-a-long-term-relationship\/#primaryimage","url":"https:\/\/www.paymentsjournal.com\/wp-content\/uploads\/2023\/12\/11668732_20945314-scaled.jpg","contentUrl":"https:\/\/www.paymentsjournal.com\/wp-content\/uploads\/2023\/12\/11668732_20945314-scaled.jpg","width":2560,"height":1707,"caption":"Digitization and Multi-Brand Cards: Prepaid Trends to Watch in 2024"},{"@type":"BreadcrumbList","@id":"https:\/\/www.paymentsjournal.com\/turning-a-prepaid-card-into-a-long-term-relationship\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.paymentsjournal.com\/"},{"@type":"ListItem","position":2,"name":"Turning a Prepaid Card into a Long-Term Relationship"}]},{"@type":"WebSite","@id":"https:\/\/www.paymentsjournal.com\/#website","url":"https:\/\/www.paymentsjournal.com\/","name":"PaymentsJournal","description":"Payments Content, Expert Insights and Timely News","publisher":{"@id":"https:\/\/www.paymentsjournal.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.paymentsjournal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.paymentsjournal.com\/#organization","name":"PaymentsJournal","url":"https:\/\/www.paymentsjournal.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paymentsjournal.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.paymentsjournal.com\/wp-content\/uploads\/2024\/03\/cropped-paymentsjournal-icon.jpg","contentUrl":"https:\/\/www.paymentsjournal.com\/wp-content\/uploads\/2024\/03\/cropped-paymentsjournal-icon.jpg","width":512,"height":512,"caption":"PaymentsJournal"},"image":{"@id":"https:\/\/www.paymentsjournal.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/paymentsjournal\/","https:\/\/x.com\/paymentsjournal","https:\/\/www.linkedin.com\/company\/paymentsjournal\/","https:\/\/www.youtube.com\/channel\/UC8yheGWcDLrJkPlxW-_JvRw?view_as"]},{"@type":"Person","@id":"https:\/\/www.paymentsjournal.com\/#\/schema\/person\/1c5a9b5ae3fe844a1abcff9194dc5a71","name":"Tom Nawrocki","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paymentsjournal.com\/wp-content\/uploads\/2023\/11\/Thomas-Nawrocki-Headshot-150x150.jpg","url":"https:\/\/www.paymentsjournal.com\/wp-content\/uploads\/2023\/11\/Thomas-Nawrocki-Headshot-150x150.jpg","contentUrl":"https:\/\/www.paymentsjournal.com\/wp-content\/uploads\/2023\/11\/Thomas-Nawrocki-Headshot-150x150.jpg","caption":"Tom Nawrocki"},"description":"Tom Nawrocki serves as a Staff Writer at PaymentsJournal.com, where he covers the latest trends and developments in the payments industry.","url":"https:\/\/www.paymentsjournal.com\/author\/tom-nawrocki\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.paymentsjournal.com\/wp-json\/wp\/v2\/posts\/526371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paymentsjournal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paymentsjournal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paymentsjournal.com\/wp-json\/wp\/v2\/users\/8441"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paymentsjournal.com\/wp-json\/wp\/v2\/comments?post=526371"}],"version-history":[{"count":0,"href":"https:\/\/www.paymentsjournal.com\/wp-json\/wp\/v2\/posts\/526371\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paymentsjournal.com\/wp-json\/wp\/v2\/media\/435395"}],"wp:attachment":[{"href":"https:\/\/www.paymentsjournal.com\/wp-json\/wp\/v2\/media?parent=526371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paymentsjournal.com\/wp-json\/wp\/v2\/categories?post=526371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paymentsjournal.com\/wp-json\/wp\/v2\/tags?post=526371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}