{"id":528120,"date":"2026-04-17T12:37:59","date_gmt":"2026-04-17T16:37:59","guid":{"rendered":"https:\/\/www.paymentsjournal.com\/?p=528120"},"modified":"2026-04-17T12:38:04","modified_gmt":"2026-04-17T16:38:04","slug":"airwallex-takes-its-cross-border-play-in-store","status":"publish","type":"post","link":"https:\/\/www.paymentsjournal.com\/airwallex-takes-its-cross-border-play-in-store\/","title":{"rendered":"Airwallex Takes Its Cross-Border Play In-Store"},"content":{"rendered":"\n<p>Many merchants have long eyed international expansion, only to be daunted by its complexity. That\u2019s the challenge Airwallex is targeting with the launch of its in-store point-of-sale system.<\/p>\n\n\n\n<p>The Australia-based fintech is attempting to stand out in a crowded market by <a href=\"https:\/\/techcrunch.com\/2026\/04\/15\/airwallex-is-about-to-take-on-stripe-and-the-rest-of-the-payments-industry-in-the-physical-world\/\" target=\"_blank\" rel=\"noreferrer noopener\">offering a physical solution <\/a>that allows businesses to accept in-person payments across multiple countries through a single platform\u2014eliminating the need to partner with local vendors in each market.<\/p>\n\n\n\n<p>These brick-and-mortar transactions integrate with online payments within Airwallex\u2019s broader platform, which also includes reporting tools and back-office functionality.<\/p>\n\n\n\n<p>\u201cThis is super interesting and brings me back to how I look at the merchant side of payments\u2014processing moves data, acquiring moves money,\u201d said <a href=\"https:\/\/javelinstrategy.com\/our-team\/don-apgar-0\" target=\"_blank\" rel=\"noreferrer noopener\">Don Apgar<\/a>, Director of Merchant Payments at Javelin Strategy &amp; Research. \u201cMany innovative fintechs have a laser focus on maximizing network performance and optimizing integrated payment workflows, while losing sight of the fact that the data represents real money that merchants need to run their businesses.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-operational-bottleneck\">The Operational Bottleneck<\/h2>\n\n\n\n<p>When expanding into a new market, merchants typically need to onboard a local acquirer, navigate regulatory nuances, and manage a web of domestic vendor relationships.<\/p>\n\n\n\n<p>These operational hurdles have been often been a dealbreaker. Even among millennial and Gen Z business owners\u2014who tend to <a href=\"https:\/\/www.paymentsjournal.com\/gen-z-and-millennials-are-business-owners-are-banks-ready\/\">show a greater appetite<\/a> for international growth\u2014the time and cost demands of the traditional cross-border model can make expansion feel like a bridge too far.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-infrastructure-as-strategy\">Infrastructure as Strategy<\/h2>\n\n\n\n<p>Airwallex is betting on its infrastructure as the differentiator. The company holds nearly 90 regulatory licenses across roughly 50 markets, maintains direct connections to local payment networks in more than 100 countries, and offers currency conversion capabilities.<\/p>\n\n\n\n<p>This setup allows funds to be held, converted, and redeployed within local markets\u2014where many competing systems still require immediate payouts to merchants\u2019 accounts. If Airwallex can carve out a niche <a href=\"https:\/\/www.paymentsjournal.com\/global-payments-launches-pos-after-worldpay-acquisition\/\">in the market<\/a>, it will likely owe more to the strength of the global infrastructure than to the point-of-sale system hardware itself.<\/p>\n\n\n\n<p>\u201cThe global POS platform that Airwallex has built is the kind of tech innovation that grabs headlines, but the real power of what they&#8217;ve built is the network of global banking licenses,\u201d Apgar said. \u201cBanking is regulated in every country, and while it lacks the sizzle of new tech, collecting money from customers is what merchants care about.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many merchants have long eyed international expansion, only to be daunted by its complexity. That\u2019s the challenge Airwallex is targeting with the launch of its in-store point-of-sale system. The Australia-based fintech is attempting to stand out in a crowded market by offering a physical solution that allows businesses to accept in-person payments across multiple countries [&hellip;]<\/p>\n","protected":false},"author":8464,"featured_media":528121,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":{"id":"1261"},"jnews_social_meta":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[137,56674,1261],"tags":[54614,62487,196,128,61862],"class_list":["post-528120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysts-coverage","category-cross-border-payments","category-merchant","tag-airwallex","tag-business","tag-cross-border-payments","tag-point-of-sale","tag-pos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Airwallex Takes Its Cross-Border Play In-Store - PaymentsJournal<\/title>\n<meta name=\"description\" content=\"Explore how Airwallex cross-border solutions simplify international expansion for merchants with an integrated payment platform.\" 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