{"id":529479,"date":"2026-05-01T14:30:00","date_gmt":"2026-05-01T18:30:00","guid":{"rendered":"https:\/\/www.paymentsjournal.com\/?p=529479"},"modified":"2026-05-01T13:04:50","modified_gmt":"2026-05-01T17:04:50","slug":"uber-turns-its-app-into-a-personal-shopping-service","status":"publish","type":"post","link":"https:\/\/www.paymentsjournal.com\/uber-turns-its-app-into-a-personal-shopping-service\/","title":{"rendered":"Uber Turns Its App into a Personal Shopping Service"},"content":{"rendered":"\n

Will Uber become the place where you don\u2019t just get a ride, but also buy shoes, groceries, and anything else you need? The rideshare company is betting on exactly that as it rolls out a sweeping expansion of its app into shopping and other digital services, and expands its partnership with payment technology provider Block Inc.<\/p>\n\n\n\n

Uber introduced the new platform, calling it \u201cone app for everything,\u201d at its annual Go-Get Conference. According to CEO Dara Khosrowshahi<\/a>, the \u201cWhere to?\u201d bar in Uber\u2019s app now returns results for places, food, and consumer items. A new \u201cShop for Me\u201d feature allows users to request items from any store and have an Uber driver pick up and deliver them.<\/p>\n\n\n\n

The model builds on an Uber Eats<\/a> feature introduced in 2023 that lets delivery drivers shop for grocery items in-store before delivering them to customers.<\/p>\n\n\n\n

As Seamless As Possible<\/h2>\n\n\n\n

The unstated premise is that Uber needs to strengthen its position to compete with DoorDash, which has been expanding beyond restaurant delivery into local retail purchases. Uber, however, is going further by enabling users to arrange delivery from virtually any merchant\u2014even those not listed in the Uber or Uber Eats apps.<\/p>\n\n\n\n

\u201cThis is a strategic move by Uber and helps users who are already struggling with app overload by connecting the dots and making related tasks as seamless as possible,\u201d said Don Apgar<\/a>, Director of Merchant Payments at Javelin Strategy & Research. \u00a0<\/p>\n\n\n\n

Relying on Block\u2019s Technology<\/h2>\n\n\n\n

Uber announced a major expansion of its global partnership with Block last month, including the international rollout of a new Uber Eats integrated payment service in Canada, Australia, and several European countries. In the U.S., Block helped extend Cash App Pay as a new payment option across Uber\u2019s platforms. Uber says it could not have rolled out the new shopping features without Block\u2019s expertise.<\/p>\n\n\n\n

\u201cThis is very complex from a payments perspective,\u201d said Apgar. \u201cWhen you order from a listed merchant, either through Uber Eats or DoorDash, the platform parses the billing and settlement to ensure the driver and merchant are paid correctly. For off-platform purchases, the Uber driver actually makes the purchase on behalf of the user, so driver reimbursement and reconciliation add a new layer of complexity to the payments stack.\u201d<\/p>\n\n\n\n

\u201cThis really raises the bar in terms of what users can expect,\u201d he said. \u201cIt also highlights Block\u2019s capabilities in solving complex constructs like this.”<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Will Uber become the place where you don\u2019t just get a ride, but also buy shoes, groceries, and anything else you need? The rideshare company is betting on exactly that as it rolls out a sweeping expansion of its app into shopping and other digital services, and expands its partnership with payment technology provider Block […]<\/p>\n","protected":false},"author":8441,"featured_media":82008,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored 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