The Gift Card Shift: From Convenience to Core Shopping Strategy
The past holiday season didn’t just test consumer wallets—it revealed how dramatically shopping behavior is evolving. As inflation-weary shoppers searched...
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Prepaid
Prepaid cards span multiple market segments, including gift cards, closed-loop, and open-loop prepaid cards. This sector is increasingly recognized as one of the fastest-growing segments within card-based payment systems.
Top 4 Prepaid Cards Purchased, Reloaded, or Received
Prepaid cards are used for many different reasons, from everyday spending to gifts and financial management. Looking at the types...
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After FanDuel Cuts Credit Cards, Stored-Value Accounts Take Center Stage
Using debt to fund gambling activities is a highly risky proposition, even more so when transaction fees are involved. That’s...
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Why Do Consumers Stop Using General-Purpose Reloadable Cards?
General-purpose reloadable cards play an important role in the prepaid ecosystem, but continued usage is not guaranteed. While many consumers...
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When a Prepaid Issuer Goes Belly-Up, Who’s on the Hook?
After Synergy abruptly shuttered its restaurant gift card program over the weekend, consumers were left holding stacks of apparently worthless...
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How Likely Are Consumers to Buy Reloadable Prepaid Cards?
Consumer demand for reloadable prepaid cards has shifted in recent years as payment preferences continue to evolve. From budgeting tools...
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Top 5 Gift Card Purchase Categories
Gift cards have become a go-to choice for consumers who want something flexible, convenient, and easy to personalize. But where...
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The Best Time for Consumers to Spend Holiday Gift Cards? Now
As National Use Your Gift Card Day approaches, many retailers are developing strategies to encourage consumers to spend the unredeemed...
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Present and Accounted For: Digital Gift Cards in Incentive Programs
In the post-COVID era of remote work, organizations often struggle to find meaningful ways to recognize their top performers. In-person...
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Unused Gift Card Balances Surge After Holiday Season
Roughly $23 billion in gift cards go unused in the U.S. after the holiday season, and consumers now have more...
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